Resident President and How I learned to Love to Produce

On August 1st, my colleagues and I at Creative Soldier embarked on a journey of grand proportions. We’d been contracted to conceptualize, storyboard, write, cast, produce, and film a series of Comedic Commercial Spots for an affordable Luxury Apartment Complex out of Philadelphia, Pennsylvania. 

I know what you’re thinking...

How on Earth can you make a comedic commercial spot for Real Estate? 

Those, my friend, are the tight-lipped secrets that keep this business afloat and keep us creative individuals employed enough to continue producing such fantastic work. 

In all seriousness though, this was the biggest endeavor I’ve ever personally faced. It meant thousands of dollars, a crew of at least 25, a cast that reached 30, real stunts, on set animals, thousands of dollars worth of props and wardrobe, and a lot of catering (then no catering) then new - capable/healthy - catering.

I’ve never felt more at home than when I did producing this commercial. We pulled together such a magical team that it wasn’t a surprise to see what magic our work had created together. I’m still laughing over here at these commercials. 

If you live in Philadelphia, you’ll have to let me know when you start seeing these ads on TV. They’ll be on major networks and soon you’ll be wondering why you’re not currently living in Presidential City with our beloved Resident President there to welcome you. 

This is only the beginning for Creative Soldier, and only the beginning for me as a Producer. Another one of those talents I can add to the Jack of all Trades category of my life. 

Crew of PresCity, if you’re reading this… I miss you. But you already know that. 

Photo Credit: Tony Notarberardino

A Playlist of all our Resident President Commercials. Some of which have premiered on cable television.